Why Enrol for the Programme?
Big data technologies continue to innovate how business is done. From booming tech start-ups like Grab and Ninja Van to top e-commerce players Lazada and Shopee, data analytics is being used across industries to supercharge efficiency, improve personalisation, and streamline operations.
In this Business Analytics for Strategic Decisions programme delivered by NUS Business School, you can develop the tools you need to leverage your organisation’s most valuable data. Whether you’re a CEO, business manager or director, enhancing your analytics capabilities is essential to driving strategic decision-making and gaining a competitive edge.
With modules focused on the predictive models used for business forecasting, the ins and outs of causal analytics, and the privacy and security of datasets, you will be exposed to big data applications, artificial intelligence (AI) technologies, and real-world case studies in this two-month business analytics programme.
The NUS Business Analytics Playbook
Participants will apply the learnings of the programme with the help of the Business Analytics Playbook. Here is an overview of what you can expect:
- Each week, participants must complete the corresponding module’s application exercise in the Playbook
- There will be optional polls, discussions, crowd-sourced activities, try-it exercises, and industry Q&As that participants are encouraged to engage with
- Participants must complete 4 out of the 5 weeks of the Business Analytics Playbook in full, in order to receive their certificate
The Playbook and application assignments are designed to seamlessly guide you through each module. Any questions you may have as you work through the Playbook can be addressed during the weekly Live Session’s assignment debrief.