Berkeley Executive Program in Business Analytics

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    Program Overview

    The Berkeley Executive Program in Business Analytics (EPBA) is an 11-month learning journey into the world of business analytics, led by esteemed Berkeley faculty who combine cutting-edge research with extensive industry experience. The program’s comprehensive curriculum covers three core modules that provide you with the frameworks to build and lead data science teams. Through the program, you will gain hands-on experience on effectively using tools leveraging AI/ML to drive strategy and innovation across your organization. Apart from the core topics, you can choose two additional topics to explore from a range of electives which will help enhance your technical skills. You will also apply your learnings in a capstone project to devise a data strategy roadmap for your organization.

    93%

    of companies say that AI, Machine Learning, and more are key to achieving their digital transformation goals

    SOURCES: SAP & FORRESTER CONSULTING SURVEY, GARTNER TOP 10 TRENDS IN DATA AND ANALYTICS 2020

    75%

    of enterprises will shift from piloting to operationalizing AI by 2024

    SOURCES: SAP & FORRESTER CONSULTING SURVEY, GARTNER TOP 10 TRENDS IN DATA AND ANALYTICS 2020

    33%

    of large organizations will have analysts practicing decision intelligence, including decision modeling by 2023

    SOURCES: SAP & FORRESTER CONSULTING SURVEY, GARTNER TOP 10 TRENDS IN DATA AND ANALYTICS 2020

    Program Highlights

    240+ Faculty Video Lectures

    45 Quizzes / Assignments

    18 Moderated Discussion Boards

    20+ Q&A Sessions with Course Leaders

    20+ Q&A Sessions with Course Leaders

    Includes Live Online Teaching

    Curriculum

    The Berkeley EPBA delivers learning that will enable you to leverage data and analytics to drive strategy and innovation across your organization. You will learn through lectures by faculty experts and specialists, case studies, group and individual exercises, and engagements with industry experts/global leaders. The curriculum includes three core modules encompassing data-based decision-making, forecasting trends, and the use of AI/ML for gaining business insights. Additionally, you can choose to specialize in specific areas by selecting two electives from a range of topical modules in line with your career goals. The program culminates with a capstone project in which you will apply your learnings to real-world business challenges.

    Inference and Measurement

    • Sampling, surveys and biases: applications
    • Estimating parameters and deriving insights
    • Implementing statistical tests
    • A/B Testing
    • Experimentation and evaluation

    Data and Decisions

    • Decision analysis – decision trees, backward induction
    • Decision making under uncertainty
    • Statistical methods to solve business problems
    • Effective data visualization
    • Game theory

    Regressions, Prescriptive and Predictive Analytics

    • Forecasting and trends
    • Time series forecasting and analysis
    • Linear, multiple and ANOVA regression models: business applications
    • Regression diagnostics

    Economic and Statistical Foundations for Decision Making

    • Economic costs
    • Demand estimation and pricing strategies
    • Market segmentation
    • Tools for competitive advantage
    • Designing effective incentives

    Machine Learning and Building Data Driven Teams

    • Trees, random forest and boosting
    • Analyzing machine learning approaches for business problems: neural networks, support vector machines, trees, multivariate adaptive regression splines, k-NN
    • Leveraging AI for business insights
    • Tools for supervised learning methods
    • Tools for unsupervised learning methods

    Building a Data Science Team

    • Mapping of resources from expert backgrounds to solve problems
    • Building a data science team
    • Organizational structure: centralized, distributed or hybrid
    • Designing a tech eco-system which complements the data science team
    • Developing a data-driven culture

    Note: Topics and sessions are subject to change.

    • Data Strategy
    • AI Applications and Business Strategies
    • Leading Complex Projects
    • Digital Transformation

    Note: Topics and sessions are subject to change.

    Alumni Benefits

    Earn select Berkeley Haas Alumni benefits upon completion of the program.

    Networking and Events

    • Ability to join local alumni chapters or clubs in your region
    • Access to a private network of distinguished Berkeley Haas alumni
    • Invitation to the annual Berkeley Haas Alumni Conference
    • Opportunity to attend select Berkeley Haas and Berkeley Executive Education Networking events opened to the COBE community

    News and Communication

    • One-year complimentary digital subscription to the California Management Review
    • Berkeley Haas Alumni newsletter
    • Subscribe to the Berkeley Haas Alumni Jobs e-Newsletter with latest job postings from distinguished employers

    Berkeley Resources

    • Access to Haas Insights – latest research and thought leadership from industry speakers and faculty
    • 30% discount on eligible future programs after completion of your Certificate of Business Excellence
    • Get an @haas.executivealumni.berkeley.edu email forwarding address
    • Public access to the Long Business Library and other university database services (onsite access only)

    Note: All benefits subject to change

    Participant Profile

    This program is ideal for managers and leaders who aim to leverage analytics in their decision-making processes and to build data analytics teams in their organizations.

    Participants are expected to have:

    • A minimum of 10 years of work experience
    • Fluency in written and spoken English

    Application Details

    Round 1

    Closed

    Round 2

    The second application deadline is
    May 20, 2021 and the fee to apply is
    US$400

    Round 3

    The third application deadline is
    May 27, 2021 and the fee to apply is
    US$500

    Note: Admissions to the program are on a rolling basis. We strongly recommend interested participants apply early.

    Connect with a Learning Advisor for a 1:1 Session

    Certificate

    Upon successful completion of the program, participants will be awarded a verified digital diploma by Emeritus Institute of Management, in collaboration with MIT Sloan, Columbia Business School Executive Education & Tuck School of Business at Dartmouth.

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